Privacy Policy
Last Updated: [Date]
Qiankuang E-commerce Co., Ltd. (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. Please read carefully.
1. Information We Collect
| Category | Examples | Collected When |
|---|---|---|
| Identity & Contact | Name, email, phone, shipping/billing address | Registration, checkout |
| Payment Data | Credit/debit card details, transaction IDs | Checkout (processed by third-party gateways) |
| Technical & Usage | IP address, browser type, device info, pages visited, time spent | Automatic (cookies, pixels, server logs) |
| Marketing Preferences | Email subscription status, communication preferences | Opt-in forms, account settings |
We do NOT store raw credit card numbers on our servers. Payment data is transmitted via encrypted connection directly to our payment processors (e.g., Stripe, PayPal).
2. How We Use Your Information
- Fulfill orders and deliver products to your specified address
- Process payments and prevent fraudulent transactions
- Communicate with you about orders, shipping updates, and customer support
- Send marketing emails (only with your explicit opt-in consent)
- Improve our website through analytics and user behavior understanding
- Comply with legal obligations (tax reporting, customs documentation)
3. Legal Basis for Processing (GDPR)
- Contract performance: Processing necessary to fulfill your order
- Legitimate interests: Fraud prevention, customer support, site improvement
- Consent: Marketing communications, non-essential cookies
- Legal obligation: Tax and regulatory compliance
4. Sharing & Disclosure
We share your data only with trusted third parties who assist in operating our business:
- Payment processors: Stripe, PayPal, and regional gateways
- Logistics partners: 4PX, Yanwen, DHL, FedEx, UPS, and local last-mile carriers
- Hosting & infrastructure: Cloud servers, CDN providers, email delivery services
- Analytics & advertising: Google Analytics, Meta Pixel, Google Ads
- Legal compliance: When required by law, court order, or government authority
All third-party processors are bound by appropriate Data Processing Agreements (DPAs) or Standard Contractual Clauses (SCCs).
5. International Data Transfers
Your information may be transferred to and stored on servers located outside your country of residence, including in China, the United States, and the European Union. Where applicable, we implement SCCs or other lawful transfer mechanisms to ensure adequate protection.
6. Cookies & Tracking Technologies
We use cookies and similar technologies for:
- Strictly Necessary: Site functionality, cart persistence, security
- Analytics: Understanding site usage (Google Analytics)
- Marketing: Retargeting ads (Facebook/Meta Pixel, Google Ads)
On your first visit, a consent banner allows you to accept or reject non-essential cookies. You may also manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.
7. Your Privacy Rights
GDPR (EU/EEA residents):
- Access, correct, or delete your personal data
- Restrict or object to processing
- Data portability (receive your data in a structured format)
- Withdraw consent at any time
- Lodge a complaint with your local data protection authority
CCPA/CPRA (California residents):
- Know what personal information is collected and sold
- Request deletion of personal information
- Opt-out of the “sale” or “sharing” of personal information
- Non-discrimination for exercising your rights
Other jurisdictions: Residents of the UK, Canada, Australia, and other regions may have additional rights under local privacy laws. We honor all applicable statutory rights.
📧 To exercise any right, contact us at [email protected]. We will respond within 30 days.
8. Data Retention
- Order data: Retained for 7 years (tax/accounting compliance)
- Account data: Until you request deletion or close your account
- Marketing data: Until you unsubscribe
- Technical logs: Up to 12 months for security purposes
After the retention period, data is securely deleted or anonymized.
9. Data Security
We implement industry-standard safeguards: SSL/TLS encryption site-wide, encrypted storage for sensitive data, role-based access controls, and regular security assessments. No method of transmission over the internet is 100% secure; we continuously work to protect your data.
10. Children’s Privacy
Our site is not directed to children under 16. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be notified via email or a prominent site notice. The “Last Updated” date reflects the latest revision.
12. Contact Us
Qiankuang E-commerce Co., Ltd.
Address: No. 1, Zhonghua North Road, Donghai County, Lianyungang City, Jiangsu Province, China
Email: [email protected]