Cookie Policy
Qiankuang E-commerce Co., Ltd.
Last Updated: [Date]
This Cookie Policy explains how Qiankuang E-commerce Co., Ltd. (“we,” “us,” and “our”) uses cookies and similar tracking technologies when you visit our website. It provides you with clear information about what these technologies are, what data they collect, why we use them, and how you can control your preferences.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work efficiently, enhance user experience, and provide information to site owners about how the site is used.
In addition to cookies, we may use similar tracking technologies such as:
- Pixel tags / web beacons: Tiny invisible graphics embedded in web pages or emails that track user actions
- Local storage: Browser-based storage used to remember preferences across sessions
- Session replay scripts: Tools that help us understand user interaction patterns (anonymized)
Collectively, all these technologies are referred to as “Cookies” in this Policy.
2. How We Use Cookies
We use Cookies for four distinct purposes:
| Category | Purpose | Can You Opt Out? |
|---|---|---|
| Strictly Necessary | Site core functions: cart management, checkout process, security, fraud detection, load balancing | ❌ No — site won’t function without these |
| Functional | Remember your preferences (language, currency, login state), display personalized content | ✅ Yes — but some features may degrade |
| Analytics & Performance | Understand how visitors interact with our site: page views, bounce rates, traffic sources. Helps us improve site design and content. | ✅ Yes |
| Marketing & Advertising | Deliver relevant ads, track ad campaign performance, retargeting across platforms (e.g., Facebook, Google, TikTok) | ✅ Yes |
3. Types of Cookies We Set
First-Party Cookies (set directly by our domain):
- Session cookies: expire when you close your browser
- Persistent cookies: remain until expiry date or manual deletion
Third-Party Cookies (set by our partners):
- Google Analytics (usage statistics)
- Meta / Facebook Pixel (ad targeting & conversion tracking)
- Google Ads / DoubleClick (retargeting)
- Payment processors (fraud scoring)
- Live chat / customer support widgets
A full list of cookies currently in use, including names, providers, purposes, and expiry periods, is available in our Cookie Preference Center (accessible anytime via the “Cookie Settings” link in our website footer).
4. Legal Basis for Using Cookies
Under GDPR (EU/EEA & UK users):
- Strictly Necessary cookies: Lawful basis is “legitimate interests” — these are essential for the site to function and cannot be opted out of.
- All other cookies (analytics, functional, marketing): We rely on your explicit consent. Consent is obtained via our cookie banner on your first visit. You may withdraw consent at any time.
Under CCPA/CPRA (California residents):
Some third-party cookies may be considered “sharing” or “selling” of personal information under California law. You have the right to opt out. See our Privacy Policy for details on exercising your “Do Not Sell or Share” rights.
5. Your Cookie Choices & How to Manage Them
On Our Website:
When you first visit our site, a cookie consent banner appears with three options:
- ✅ Accept All — enables all cookie categories
- ✅ Reject Non-Essential — enables only Strictly Necessary cookies
- ✅ Customize — granular toggle for each category (Analytics, Functional, Marketing)
Your choice is recorded and respected for 12 months, after which you will be asked again. You can change your preferences at any time by clicking “Cookie Settings” in the website footer.
Through Your Browser:
Most browsers allow you to:
- View and delete existing cookies
- Block third-party cookies
- Block all cookies (not recommended — site functionality will break)
- Set preferences per website
Useful links for popular browsers:
- Google Chrome
- Mozilla Firefox
- Safari (Apple)
- Microsoft Edge
Through Industry Opt-Out Tools:
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- YourOnlineChoices (EU): youronlinechoices.eu
6. Do Not Track (DNT) Signals
Some browsers offer a “Do Not Track” signal. Currently, there is no universally accepted standard for responding to DNT signals. We do not alter our data collection practices when we detect a DNT signal. However, you can still manage cookie preferences via our Cookie Preference Center or your browser settings.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. When we make material changes, we will:
- Update the “Last Updated” date at the top of this page
- Display a prominent notice on our website
- Re-obtain consent where legally required
We encourage you to review this Policy periodically.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy:
Qiankuang E-commerce Co., Ltd.
Address: No. 1, Zhonghua North Road, Donghai County, Lianyungang City, Jiangsu Province, China
📧 Email: [email protected]
🕘 Business Hours: Monday–Friday, 9:00–18:00 (China Standard Time)